City Island 5: Halloween 2026
Press and featuring materials. All assets on this page are free to use for editorial coverage.
City Island 5 is a city building simulation where players grow an island city from a handful of streets into a full metropolis. Developed by Sparkling Society, an independent studio in the Netherlands.
App Store: https://apps.apple.com/us/app/city-island-5-build-a-city/id1176872889
Play the game: https://deeplink.sparklingsociety.net/cityisland5
Contact:
Matthew Groen, matthew@sparklingsociety.net
Laurens Elderman, laurens@sparklingsociety.net
The campaign
Four linked in-app events run from 16 October to 14 November 2026. Each one ends in a building players keep, and together they let a player turn an entire city Halloween rather than place a single decoration.
All four are localised into 27 languages and available in 176 countries.
| Event | Badge | Dates |
|---|---|---|
| Haunted Houses | Premiere | 16 Oct to 13 Nov |
| Halloween Pumpkin Farm | Special Event | 17 Oct to 14 Nov |
| Brewing Potions | Challenge | 21 Oct to 26 Oct |
| Creepy Costumes | Challenge | 27 Oct to 1 Nov |
Haunted Houses
16 October to 13 November
A brand-new themed building set for the island city: haunted apartments, a spooky cinema and a legendary haunted laboratory as the top reward.
Event card, 16:9: https://sparklingsociety.net/wp-content/uploads/2026/09/cig5_LiveOps_hauntedHouses_iOS_EventCardImage.png
Event details art, 9:16: https://sparklingsociety.net/wp-content/uploads/2026/09/cig5_LiveOps_hauntedHouses_iOS_EventDetailPageImage.png
SOCIAL MEDIA ART
Social media art, 9:16: https://sparklingsociety.net/wp-content/uploads/2026/09/CIG5_social_hauntedHouses_New_1920x1080.png
ASSETS:
Gargoyle direct link: https://sparklingsociety.net/wp-content/uploads/2026/09/HauntedHouses_UA_Gargoyle04.png
Gargoyle fountain, direct link: https://sparklingsociety.net/wp-content/uploads/2026/09/HauntedHouses_UA_Gargoyle02.png
Card: Direct link: https://sparklingsociety.net/wp-content/uploads/2026/09/HauntedHouses_Vehicle.png
Halloween Pumpkin Farm
17 October to 14 November
Every player gets a free pumpkin farm building to start their scary district. It stays in the city after the event ends.
Event card, 16:9: https://sparklingsociety.net/wp-content/uploads/2026/09/cig5_DeepLink_Halloween01_iOS_EventCardImage.png
Event details art, 9:16: https://sparklingsociety.net/wp-content/uploads/2026/09/cig5_DeepLink_Halloween01_iOS_EventDetailPageImage.png
SOCIAL MEDIA ART.
Social media art, 9:16: https://sparklingsociety.net/wp-content/uploads/2026/09/CIG5_social_deepLink_Halloween01_1920x1080-1.png
Pumpkin Farm Building
https://sparklingsociety.net/wp-content/uploads/2026/09/halloweenPumpkinFarm_f001.png
Brewing Potions
21 October to 26 October
Players gather mushrooms and brew magic potions to unlock a free ultra rare building.
[EVENT CARD IMAGE 1920×1080]
Event card, 16:9: https://sparklingsociety.net/wp-content/uploads/2026/09/CIG5_LiveOps_AppStore_EventCard.jpg
[DETAIL IMAGE 1080×1920]
Event details art, 9:16: https://sparklingsociety.net/wp-content/uploads/2026/09/CIG5_LiveOps_AppStore_EventDetails.jpg
Creepy Costumes
27 October to 1 November
Players collect for John’s mummy look and unlock a free ultra rare building.
Event card, 16:9: https://sparklingsociety.net/wp-content/uploads/2026/09/LiveOps_GP_CreepyCostumes_1920x1080.jpg
Event details art, 9:16: https://sparklingsociety.net/wp-content/uploads/2026/09/LiveOps_AppStore_CreepyCostumes_1080x1920.jpg
Key art and logos
City Island 5 app icon, PNG: https://sparklingsociety.net/wp-content/uploads/2026/09/cig5_logo.png
Sparkling Society logo, PNG: https://sparklingsociety.net/wp-content/uploads/2026/09/sparkling_society_logo_500x259.png
Screenshots
Haunted Houses
Direct link: https://sparklingsociety.net/wp-content/uploads/2026/09/cig5_HauntedHouses_LargeCIty.png
Video
Direct file URL: https://sparklingsociety.net/wp-content/uploads/2026/09/CIG5_Sep2026_InHouse_BuildingPack_HauntedHouses_001_28sec_Landscape.mp4
Direct url: https://sparklingsociety.net/wp-content/uploads/2026/09/CIG5_pack_HauntedHouses_Video_001.mp4
Download all assets
Everything on this page in one file: https://sparklingsociety.net/wp-content/uploads/2026/09/CIG5_Halloween2026.zip
About Sparkling Society
Sparkling Society is an independent studio in the Netherlands with fewer than 25 people. We have run the City Island series as a live game for over a decade: new in-game events every week, art drawn in house, and every event localised into 27 languages.
We ship seasonal content across the whole portfolio, not only the newest release.
Studio site: sparklingsociety.net
Press contact: Laurens Elderman, laurens@sparklingsociety.net